BJ Fogg? Fortune Magazine (2008) listed him as one of the “10 New Gurus You Should Know. He is one of the most influential user experience (UX) designers. His work focuses on creating new habits in people.

  1. The model shows that 3 elements must converge at the same moment for a behavior to occur: motivation, ability and a trigger. When a behavior does not occur, at least one of the elements is missing.

  2. Motivation: My Behavior Model highlights three Core Motivators: Sensation, Anticipation, and Belonging. Each of these has two sides: pleasure/pain, hope/fear, acceptance/rejection.

  3. Ability: Make the target behavior easier to do, simplify.

  4. Triggers: Hot triggers (Do it right now) Sparks (f.e. visual stimulation) and facilitators (Make it convenient)

  5. The model:

BJfogg Behavioral modal


More information about BJ Fogg you can find on his website