Design process Blik op fris community
Blik op Fris is a research community consumers who are interested in being part of the community can join and provide feedback, insights, participate in surveys and events.
The community has been around since 2011 but it needs to stay current and provides a welcoming feel to members.
There was a need for 1 visual presence across platforms.
The goal was to attract even more members and grow the engagement with this group.
The logo I created is a combination of elements. Dialogue, refreshing and comfort of a bubble and the connection between these. The rounding gives the logo a friendly and open character matching the values of the community.
Mailing, wireframe + template design