Project Description

Experience design

Fuze Tea at NSJ

Design process

Brief Introducing guests of the North Sea Jazz festival to Fuze Tea by offering them a special Fuze Tea welcome experience


Hourglass dress symbolising time and taking me time. Fuze Tea = pour yourself some me-time

The result at North Sea Jazz festival 2018. Rotterdam, the Netherlands

Welcoming special guests to the Birdland area of the NSJ festival. They immediately felt they were indeed very welcome. Offering them a choice of cocktail with or without alcohol and providing the experience of the Fusions. Bartenders were mixing the drinks live and the Fuze Tea ladies could ‘top it off’ by pouring Fuze Tea in the glasses from one of the bottles in their costume.

Special serves with dry ice topped the experience. Lots of guest took pictures with the ladies and the drinks were loved. Bar – ISAAC company. Costumes and choreography – Zell productions. Photos – Mees fotografie.