Project Description

2018 – 2nd year in a row.
The SodaBAR at Mysteryland festival.

Below 2017

Sodabar at Mysteryland 2017

Briefing

Using all the learnings from the Sodabar at TREK foodtruck festival. Where I created the visual identity for. And transform these to the specific needs and wants for ID&T and the Mysteryland festival.

Central area of the foodcourt.
Visualizing unique Mysteryland festival mocktails and ingredients to make sure the soda choices are highly visible and refreshing and the visitor is aware they can mix their own.

Mysteryland is the largest weekend dance festival in the Netherlands with over 200.000 visitors.

Design for the festival.

  • Visual identity SodaBar
  • Art direction on the photoshoot of the mocktails created for the menu’s. Photos by Mees van den Ekhart.
  • Concept & design of the menu panels. 4 sides so super visible and easy to see for the guests. Clear communication and with insights about how guests choose and want their drinks served.

Team 
Production menu’s by het Gevonden Voorwerp
Concept & development, ID&T creatie. Schaalwerk. 
Project team: Anouk Maas, Noor Boukema

photoshoot Sodabar