Project Description

Brand design

SodaBar-mysteryland2018

the SodaBar design process

Brief

Design the logo for the SodaBar.
Challenges: What is Soda? Make sure it is clear it really is a bar.

the Sodabar goes all the way back to the history of sodas. The invention of carbonated drinks, soda fountains in pharmacies.
the SodaBar gives the rich experience of those days with the wide choice of current day soda’s.

Team TREK 2017.
CCEP – Thijs de Vos, Anouk Maas.
Photo – Mees fotografie
Production – Contain.r

inspiration

……….

Logo design
Sodabar_Tijdlijn
The result at TREK festival 2017
Design process for Mysteryland festival
Sodabar at Mysteryland 2017

Briefing

Using all the learnings from the Sodabar at TREK foodtruck festival. Transform the SodaBar to the specific needs and wants for ID&T and the Mysteryland festival.

Central area of the foodcourt.
Visualizing unique Mysteryland festival mocktails and ingredients to make sure the soda choices are highly visible and refreshing and the visitor is aware they can mix their own.

Mysteryland is the largest weekend dance festival in the Netherlands with over 200.000 visitors.

Created

Visual identity SodaBar
Art direction, mocktail photoshoot menu’s. Photos by Mees van den Ekhart.
Concept & design of the menu panels.
4 sides so super visible and easy to see for the guests. Clear communication designed with customer data about how the guests choose drinks and how they would like them served.

Team 
CCEP – Anouk Maas, Noor Boukema
Concept & development – ID&T creatie
Production – Schaalwerk.

The result at Mysteryland festival