Project Description
Landingspage exclusive member platform
RESULTS
UX/UI design of the landingspage and handoff to development. Landingspage is live + SEO ranking cocacolaclub.nl
GOALS
Optimize SEO and findability for users, Increase user experience, Optimise for mobile and manage expectations
PROCESS
Guiding keywords were clean, brand, quality, inclusive, fresh, and recognisable. I started sketching, then developing the wireframes and design of the assets. Adding brand logos build trust with the user. I included a quote of an existing user for social proof. Clear copy and scannable segments to meet the expectations of the users’ needs and for SEO.
Focus – Clear CTA to login.
Logo’s for social proof
Photography choice for recognition
link: Mobile prototype
MY ROLE
UI design lead
Content lead
Handoff to development
Presenting to stakeholders
Content lead
Handoff to development
Presenting to stakeholders
