Art direction

Experience instore – art direction and graphic design

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Brief: create more experience and visibility around the drink aisle
Objective: attract shoppers to the drink aisle

Concept using the wall / space above the aisle.
Signing. inspiration boxes, black box. Artist impressions for use in client presentation.

Huge print run: Totebag graphic design

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3 designs were distributed on a very large scale for the AH. I designed the bags around the summer campaign which was ‘share an ice cold Coca-Cola in… and then a summer destination”. Very fun to work on and to see these designs back on the street. My favorite is the line print of the […]

Popup store design at Schiphol airport Amsterdam

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PopUp ‘Your next destination’ at Schiphol airport, lounge 3, juli – august 2017.  Objective to create awareness around the summer campaign ‘Summer destinations’
For this collaborative project I was involved in the concept design and art direction.

3d printed Zoetrope; Efteling and Coca-Cola

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After seeing my first real zoetrope in 2015 at the Pixar expo, I knew I wanted to incorporate this dynamic experience into my work whenever I got an opportunity.
Its so magical!
So when I was asked to come up with a concept for ‘permanent experience at the Efteling’ I thought it would be a perfect fit. Together […]

Graphic design and prepress Baby new born birthcard


New born card
Graphic design & prepress for letterpress.
Created this card for my friend’s first born baby boy. Together we created the look and feel and I did the design of the card, specifically for letterpress print. The card came out really nice and the print technique and paper made for a unique […]

Design & Artdirection: Win Music festival tickets

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I was asked to create the 2 keyvisuals for the Win festival tickets activation, summer of 2015.
Design and art direction on Point of Sale + webdesign.

Identity design Happiness academy


Identity design concept the Happiness academy. POS design.