With UX Strategy you are looking at the bigger picture. Understanding the problem and the user. Aligning business and user goals in a vision that everybody knows and agrees with. Considering touchpoint both on- and off screen –
It is a useful guide, a vision and purpose for every briefing, and its best to keep in sight at all times.
It is getting clear about the key challenges and a plan to overcome them for a desired outcome.
What problems are you trying to solve? Analyse these problems.
To design a useful product, you have to solve real problems.
“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” Albert Einstein
5 steps to define the problem and frame a solution:
- Facilitate a UX strategy workshop with your team.
- Write hypotheses and try to prove them wrong.
- Check the perspective of different stakeholders.
- Consider the entire customer journey with all touchpoints.
- Research. Work with data. Optimise your persona with google analytical data, usability testing, interviews. And be clear about the user needs, motivations and frustrations. (how can we help?).
To help you define the problem there are some helpful tools.
A few examples I find useful:
Designing for motivation. A great guide to use is the engagement model download