4 simple steps to guide you to your UX strategy.

(10 min read)

Step 1. Why?

With UX Strategy you are looking at the bigger picture. Understanding the problem and the user. Aligning business and user goals in a vision that everybody knows and agrees with. Considering touchpoint both on- and off screen –
It is a useful guide, a vision and purpose for every briefing, and its best to keep in sight at all times.
It is getting clear about the key challenges and a plan to overcome them for a desired outcome.

Step 2. What?

What problems are you trying to solve? Analyse these problems.
To design a useful product, you have to solve real problems.

“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” Albert Einstein

5 steps to define the problem and frame a solution:

  1. Facilitate a UX strategy workshop with your team.
  2. Write hypotheses and try to prove them wrong.
  3. Check the perspective of different stakeholders.
  4. Consider the entire customer journey with all touchpoints.
  5. Research. Work with data. Optimise your persona with google analytical data, usability testing, interviews. And be clear about the user needs, motivations and frustrations. (how can we help?).

To help you define the problem there are some helpful tools.

A few examples I find useful:
Designing for motivation. A great guide to use is the engagement model download

Allows you to focus on the user. The motivations, his or her goals and needs, how are they able to reach those goals and take action? How do we give them feedback to reach those goals?

Another great tool to define the problem and strategy is the clean ux canvas. By Jeff Gothelf. This helps to focus on “why” and work customer focused. Whether you’re building a website or an application, you are designing for users and its important to put them at the center.

Lean ux canvas
This canvas gives you the big picture of what you are building, why you are building it, and who you are building it for. You can quickly identify the potentially weak areas of your product and solve your business problems, which leads to creating a customer-centric product.
Another tool to get all the right insights in 1 framework is the Business Model Canvas. 
This model will provide you with a clear overview on the business. Customers, stakeholders and budget. It describes the rationale of how an organisation creates, delivers and captures value.
Business model canvas

Step 3. Act

How are you measuring succes? Set KPI’s. Define the team(s) and responsibilities. A good metric needs to be tangible and achievable. Give the metrics a deadline.

If you have defined a ux strategy and your value proposition is clear, you can go through all the ideas and check which support this value proposition the best. Find the low-hanging fruits, the things you can improve easily. These will have high-priority on your to-do list. Validate the high priority tasks by creating a priorisation matrix model.

Step 4. Be prepared for what’s next

The strategy is a helpful guideline for decision making. But keep in mind, how does this answer to future needs and trends in technology and the use of the platform and or application?

Check in every 6 months or so to align and update.

Interested to read more?

Blog posts
Design strategy by JAHAN HUSSAIN read 
Product strategy by Tanya Junell read 

Books to read
Lean UX 
Strategy Safari
Playing to win – A.G. Lafley & Roger L. Martin
UX strategy Jaimy Levy